The Fresh Campus Campaign is a college advocacy campaign sponsored by the Louisiana Tobacco-Free College Initiative. The objective of the Fresh Campus Campaign is to make Louisiana college campuses 100% tobacco-free. The Fresh Campus Campaign is led by students in 10 colleges and universities in Louisiana, students who are standing up to make a difference where they learn, work, and live.
Sometimes working backwards is the only option you have. Such is the case when it comes to selling E-Cigs to minors. Currently, most states in the U.S. don’t have laws that prohibit the sale of electronic cigarettes and vaping devices to minors but that’s about to change.
Right now there are 29 states proposing new legislation that would prohibit the sale of any electronic nicotine-smoking device to minors. A few years back when E-Cigs were first introduced to the market, there were no laws in place to stop kids from buying them. Negligence wasn’t to blame; it’s just that federal law doesn’t move as quickly as technology. Basically, E-Cigs and vaping devices hit a market with no laws or regulation…yet.
While E-Cigs are still widely marketed and consumed as a safer-than-smoking alternative (albeit unproven) nationwide, many see them as a potential gateway into nicotine addiction for minors, who cant get regular smokes but can get E-Cigs. The 29 states seeking the regulatory laws don’t anticipate any issues in the new laws passing later this year and fully expect them to be implemented. To be fair though, may E-Cig stores and vendors have already taken it upon themselves to not allow sales to people under 18 but right now that’s a voluntary practice.
Ok so the big game was a complete blow out and it was pretty much over as soon as it started. Lucky for everyone watching, The Superbowl is known for more than just football. Perhaps even more infamous than the game itself, are the incredibly expensive commercials that companies drop millions on, and in some cases risk the future of their product, to get your attention for 30 seconds.
This year, we saw some real doosies: Jerry Seinfeld got back into character, Budweiser made arguably the cutest thing you’ve seen in years with their puppy making friends with a horse and although not as prominent, we saw Vaporzone drop millions on a commercial for their e-cig.
Granted the commercial wasn’t a heavy hitter and most folks don’t even remember seeing it, but it has caused some uproar from public health people. Specifically, there is a strong sentiment that e-cig manufacturers should be banned from producing TV commercials in the same way that actual cigarette companies are. There is a growing concern that, although the device can be marketed as a quit-smoking aide, it may appeal to kids and/or entice nonsmokers to try the product instead of actual smoking.
On the flip side, you have a private company putting millions of dollars on the line with no promise that a Superbowl ad will help skyrocket sales. Although it isn’t yet illegal to make e-cig commercials, using an e-cig in public is rapidly becoming as tough to do as real smokes. With bans growing larger all over the nation, using an e-cig is nearly as inconvenient as the real deal. Despite the commercial showing a man using the product indoors, many states and cities have already banned indoor use and require designated usage areas alongside real smokers.
There is a feeling among many people that e-cig companies, like NJOY whose slated to spend $30 million on ads in 2014 and Vaporzone who paid for the Superbowl ad, may be shooting themselves in the foot with all this ad spending. If they drop millions on ads that depict freedom of e-cig usage, buyers may be unhappy when they realize that their products cant be used as freely as depicted. Time will tell….