ABOUT FRESH CAMPUS

With 15% youth smoking prevalence, Louisiana is ranked 48th in the nation. 28.2% of all college students nationwide use tobacco products, indicating that tobacco use spikes during young adulthood. This is not surprising, since college students in particular and young adults in particular represent the youngest legal targets for industry’s marketing efforts. In Louisiana, the tobacco industry spends an estimated $291.5 million annually in marketing alone.

College campuses need to implement tobacco-free policies to counteract the industry’s marketing impact amongst young adults. Fresh Campus is a student-led campaign established to facilitate the empowerment of college students to cause social change on their campus by focusing efforts on tobacco-free campus policies.  Each campus is working on a specific need, but they are all connected by the overall mission. Use the map on the main page and Find Your Campus and  see what each campus is working on.